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Top Smart TV Brands According to Customer Reviews in the UK

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Choosing a Smart TV can be overwhelming, with so many brands and models available, each boasting unique features and capabilities. To help UK consumers make informed decisions, we’ve compiled a list of the top Smart TV brands based on customer reviews. These brands stand out for their picture quality, ease of use, smart features, and overall customer satisfaction. Here’s what UK buyers are saying about the best Smart TV brands of 2024.

  1. Samsung

Samsung is one of the most popular Smart TV brands in the UK, consistently earning high marks for its picture quality, user-friendly interface, and advanced features. Samsung TVs are known for QLED technology and crystal-clear 4K and 8K resolution, making them ideal for movie lovers and sports enthusiasts alike.

Key Features UK Customers Love:

  • QLED and Neo QLED Technology: Provides vivid colours and bright contrast that make every scene come alive.
  • Tizen OS: Samsung’s smart platform is praised for its smooth navigation and easy access to apps like Netflix, BBC iPlayer, and Amazon Prime Video.
  • Wide Viewing Angles: Perfect for families or households with larger viewing areas.

What Customers Say: “The colours are incredible, and it’s so easy to navigate. The Tizen OS is much smoother than our previous TV. We love the picture quality, especially for sports.” – Chris from Manchester

Best for: High-quality visuals, ease of use, and family viewing.

  1. LG

LG is another UK favourite, known for its OLED technology that offers deep blacks and stunning contrast. LG’s WebOS platform is also user-friendly, making it easy to switch between apps and access streaming services. Many customers appreciate the variety of screen sizes, ensuring an option for any room size.

Key Features UK Customers Love:

  • OLED Display: Delivers perfect blacks, excellent contrast, and vivid colours, especially popular among film enthusiasts.
  • WebOS: Intuitive and responsive interface with easy access to streaming platforms, as well as Freeview Play.
  • AI Sound and Picture: Adapts the TV’s sound and visuals based on what you’re watching, enhancing immersion.

What Customers Say: “We were impressed by the clarity and depth of colours. WebOS is straightforward, and we love using voice control. It’s ideal for film nights at home.” – Sarah from London

Best for: Cinematic experiences, deep contrast, and easy-to-use interface.

  1. Sony

Sony TVs receive high praise for their picture processing power, especially with 4K and HDR content. Known for BRAVIA OLED and LED displays, Sony TVs are popular among customers looking for excellent sound quality as well, thanks to features like Acoustic Surface Audio.

Key Features UK Customers Love:

  • X-Motion Clarity: Reduces motion blur, ideal for sports and action movies.
  • Google TV/Android TV: Gives access to thousands of apps and Google Assistant for voice commands.
  • Acoustic Surface Audio: Sound is projected directly from the screen, creating a more immersive experience.

What Customers Say: “The clarity is superb, especially for fast action scenes, and the sound feels like it’s coming from the picture itself. Google TV is also very intuitive to use.” – David from Glasgow

Best for: Motion clarity, high-quality audio, and seamless integration with Google Assistant.

  1. Panasonic

Panasonic may not be as widely marketed as other brands, but it has a loyal customer base in the UK. Known for excellent HDR support and natural colour reproduction, Panasonic TVs are a great choice for those who prioritise picture accuracy, especially in 4K OLED models.

Key Features UK Customers Love:

  • HDR10+ and Dolby Vision IQ: Enhances brightness and contrast, ideal for watching movies in high resolution.
  • My Home Screen OS: Simple yet functional smart interface with access to popular streaming apps.
  • Filmmaker Mode: Adjusts the picture to show content as the director intended, ideal for film buffs.

What Customers Say: “We love the natural colours and clarity, and it’s easy to switch between streaming apps. It’s ideal for watching films and series.” – Emily from Birmingham

Best for: Picture accuracy, HDR performance, and simplicity in operation.

  1. Philips

Philips Smart TVs are highly rated in the UK, especially for the unique Ambilight feature, which projects ambient light onto the wall behind the TV, matching the colours on screen. This immersive effect makes Philips a top choice for gamers and movie enthusiasts.

Key Features UK Customers Love:

  • Ambilight Technology: Creates a visual effect around the TV, enhancing immersion.
  • P5 Perfect Picture Engine: Optimises contrast, sharpness, and colour.
  • Multi-HDR Support: Supports HDR10+ and Dolby Vision, providing rich, detailed images.

What Customers Say: “The Ambilight feature really adds to the experience; it’s like being in the cinema. The picture quality is fantastic, especially for gaming.” – Mark from Liverpool

Best for: Immersive viewing experiences, unique design, and gaming.

  1. TCL

TCL has quickly gained popularity in the UK, offering affordable Smart TVs with high-quality features like 4K UHD, HDR, and Android TV. Known for excellent value, TCL TVs are perfect for those looking for a Smart TV with solid performance on a budget.

Key Features UK Customers Love:

  • 4K HDR: Provides sharp and detailed visuals, even at a lower price point.
  • Android TV: Access to Google Play Store and a wide range of apps, as well as Google Assistant.
  • Affordable Pricing: Great value for a full-featured Smart TV.

What Customers Say: “For the price, the picture quality is excellent. Android TV has all the apps I need, and it’s easy to set up and navigate.” – Jane from Leeds

Best for: Budget-friendly buyers, app variety, and solid picture quality.

  1. Hisense

Hisense has made a name in the UK market by providing feature-packed Smart TVs at competitive prices. Customers appreciate the versatility of Hisense models, from UHD and Quantum Dot technology to DTS Virtual

audio. Many Hisense models also include Freeview Play, making it easy for UK viewers to access live TV and catch-up services.

Key Features UK Customers Love:

  • Quantum Dot Technology: Available on select models for vibrant, accurate colours.
  • VIDAA OS: Hisense’s custom OS is simple and easy to navigate, with access to streaming apps and Freeview Play.
  • DTS Virtual: Provides a decent audio experience without the need for external speakers.

What Customers Say: “For the price, we’re very happy with the features. The picture quality is impressive, and we love having Freeview Play to watch catch-up TV.” – Ian from Newcastle

Best for: Budget-conscious buyers, catch-up TV, and reliable performance.

Conclusion: Finding the Right Smart TV Brand for You

Each of these top-rated Smart TV brands has its strengths, whether it’s Samsung’s impressive QLED display, LG’s OLED technology, Sony’s advanced sound features, or Philips’ immersive Ambilight. For those seeking affordable options, TCL and Hisense provide excellent performance without compromising on features.

When choosing a Smart TV, consider your priorities: are you looking for cinematic picture quality, vibrant colours, immersive sound, or a user-friendly platform? With customer reviews highlighting what makes each brand unique, UK consumers have a wealth of information to help make the best choice for their home.

No matter which brand you choose, the right Smart TV can transform your living room into a hub of entertainment and connectivity, providing a tailored viewing experience for you and your family.

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