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In 2025, it is easier than ever to find a capable streaming device as a cheaper alternative to a Smart TV, allowing you to access all of your favourite streaming platforms like Netflix, Amazon Prime Video, and Disney+. The market is full of affordable and easy-to-use devices that effectively turn any TV into a Smart TV. These options are becoming increasingly popular due to their price and the updates over time that are not available on most Smart TVs. Considering this, we recommend the following devices, and we’ll go into detail on the pros and cons of each so you can make an informed decision on which device best suits your streaming needs.
- Google TV Streamer
- Amazon Firestick
- Apple TV
- Roku Streaming Stick
Each of these digital media players (streaming devices) at a basic level replace the technology provided by a smart TV, but which is the best in terms of streaming ability, best bang for your buck, and all round streaming device?
Google TV Streamer
Firstly, the Google TV Streamer (4K) is capable of delivering all of your favourite entertainment quickly, easily, and personalised to you. It provides fast performance, responsive navigation, and tailored recommendations from Google’s most advanced streamer yet. Super-fast performance and personalised recommendations.
This device comes in at a price of £99, which is more than some of the alternatives, but it is a high-end streaming device that is a great option if you have other smart home devices that are compatible which allows you to seamlessly connect your home gadgets. The user experience is an easy one with a clean interface making it easy to find your favourite shows and films, apps, and other media supporting virtually every major streaming platform in the UK.
Pros
- Able to connect to other Google services, such as Google Home
- Clean interface with personalised recommendations
- 4K visuals
Cons
- Expensive compared to other options
- No HDMI cable is included in the default
- Bulkier compared to other options (specifically sticks)
Amazon Firestick
The Amazon Firestick (formerly Amazon Fire TV) is a line of digital media players and microconsoles developed by Amazon since November 2014. The devices are small network appliances that deliver digital audio and video content streamed via the Internet to a connected high-definition television. The Fire TV Stick has access to all UK streaming services at a lower cost than the Google Streaming Stick and Apple TV.
The Fire TV Stick also seamlessly links with Amazon’s smart home devices like an Alexa. The Amazon Fire TV Stick prioritises ease of use, and once you get past the busy home screen, it is simple to set up Kids profiles which makes it a safe option for UK families without worrying about what your children have access to.
Pros
- Fantastic value
- Connectivity with Alexa
- Connectivity with Ring Cameras
Cons
- Cluttered home screen with sponsored advertising
- Prioritises Amazon content above other apps/services
- Reported to have more lag than other streaming devices
Apple TV 4K
Apple TV 4K is a streaming media player and smart home hub that combines streaming apps with high-quality picture and sound. It offers advanced features like Dolby Vision, HDR10+, and Dolby Atmos for an immersive viewing experience. The device also acts as a smart home hub, allowing control of HomeKit-enabled accessories. It comes with a Siri Remote, which features a touch-enabled clickpad and a dedicated Siri button.
The user interface stands out compared to the others due to it being ad-free and quick response times. The audio and video performance is second to none, with full support for 4K HDR, Dolby Vision, HDR10+, and Dolby Atmos.
Pros
- Fast and premium interface with instant switching between apps and profiles
- Apple ecosystem integration – including AirPlay, HomeKit automation, Apple Arcade gaming, iCloud Photos, and Apple TV+ streaming, all working from the box
- Powerful A15 chip makes gaming ultra-smooth, also great for home cinemas
Cons
- Most expensive on this list
- Not getting the most out of the product if you don’t have other Apple devices
- Gaming selection is still limited compared to actual consoles like PlayStation and Xbox
Roku Streaming Stick
The Roku Streaming Stick 4K is another premium streaming stick that offers stunning picture quality and long-range Wi-Fi. Enjoy seamless streaming in dazzling 4K, Dolby Vision, and HDR10+ picture quality. Plus, its compact design allows it to be easily hidden behind your TV. This device is easy to set up, you simply need to plug the Roku into your TVs HDMI port and follow the on screen prompts. At a much cheaper price than the others on this list, the Roku Streaming Stick provides a more basic user experience but is still easy to use and provides unbiased access to a broad range of apps. Apps can be downloaded via the Roku app store, where you’ll find all of the essentials.
Pros
- Clean and easy-to-use interface
- Lowest cost in this list by far
- Supports a wide range of UK streaming apps
Cons
- No smart home or automation features, so you are unable to control other gadgets
- Lags behind on hardware, with stutters and occasional slowdowns
- No HDMI extender in the box unless specifically requested making it harder to set up for crowded TV cabinets.
Conclusion
In conclusion, each of these devices has its own strengths and weaknesses. When deciding on a streaming device, you should consider on how it fits into your daily life. Are you after a simple and fuss-free streaming device, or do you want smart home controls and seamless integration with technology you already own?
If your main priority is price, then the Roku Streaming Stick is the option for you. However, if you value a mix of value for money and performance, then the Amazon Fire TV Stick is the best option for you. Whereas, if you already use multiple Apple products and want performance above all else, then the Apple TV 4K is clearly the top choice, just at a much steeper price than other options. Similarly, the Google TV Streamer is perfect for smart home enthusiasts and homes with multiple Google Devices.