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For years, televisions were purely functional, typically big soulless rectangles that dominate our living rooms. But in 2025, TVs are no longer just about picture quality and streaming apps. They’ve can be blended seamlessly into your home décor. Enter the Art Smart TV. These stylish displays are designed to look like framed artwork when not in use, transforming your living space into a gallery. Combining premium display technology with customisable frames, matte finishes, and Art Mode features that make them look more like a painting than a television. Samsung has led the way in this category with its Frame series, and in 2025, the lineup is stronger than ever.
Today, we’ll look at the two standout models available on Amazon UK right now:
- Samsung 43″ The Frame LS03FA
- Samsung 55-Inch Class QLED 4K LS03D The Frame Series Quantum
- Samsung 55″ The Frame LS03FA,
- Samsung 75″ The Frame Pro LS03WF
Why Choose an Art Smart TV?
Before diving into the models, let’s quickly cover why Art Smart TVs are worth considering.
1. They Disappear Into Your Décor
When switched off, most TVs are just a blank black screen. Art Smart TVs, however, can display artwork, photography, or personal photos in a way that looks like a framed canvas.
2. Matte, Anti‑Glare Displays
Samsung’s Frame TVs use a matte finish that reduces reflections and makes the screen look like real paper or canvas. This is a huge step up from glossy screens that give away the fact you’re looking at a TV.
3. Customisable Frames
You can choose from a variety of bezels and frame styles from minimalist modern trims to classic wood finishes so your TV blends seamlessly with your interior design.
4. Smart Features Built‑In
Despite their artistic disguise, these are still full Smart TVs. You’ll get access to Netflix, Prime Video, Disney+, BBC iPlayer, and more, all powered by Samsung’s Tizen OS.
5. Perfect for Modern Living Rooms
If you want your living room to feel more like a gallery than a media centre, an Art Smart TV is the perfect solution.
Samsung 43″ The Frame LS03FA
The Samsung 43″ The Frame LS03FA is the most accessible entry point into Samsung’s 2025 Frame lineup. Compact enough for smaller living rooms, bedrooms, or even kitchens, it still delivers the full Frame experience. Powered by the NQ4 AI Gen2 Processor, it intelligently upscales content to 4K, ensuring sharp visuals even if you’re watching older shows. The QLED panel provides vibrant colours and crisp detail, while the matte anti‑reflection screen makes artwork look authentic when in Art Mode.
Pros
- Affordable entry into the Frame series
- Compact size, perfect for smaller spaces
- Matte finish makes artwork look realistic
- QLED panel delivers vibrant colours
Cons
- Sound is serviceable but not premium
- Smaller screen may not suit larger rooms
Samsung 55-Inch Class QLED 4K LS03D The Frame Series Quantum HDR Smart TV
The 55-Inch Class QLED 4K LS03D may be a 2024 model, but it remains one of the most popular Frame TVs available. It offers a QLED 4K display with Quantum HDR, delivering excellent brightness and colour accuracy that makes both films and artwork pop. Unlike the smaller LS03FA, this model includes Dolby Atmos support, giving you a more immersive audio experience straight out of the box. The Art Mode combined with the anti‑reflection matte display ensures that when the TV isn’t in use, it convincingly looks like a framed piece of art.
Pros
- Excellent picture quality with Quantum HDR
- Dolby Atmos adds depth to sound
- Slim Fit Wall Mount included
- Great balance of price and performance
Cons
- Slightly older model (2024 release)
- Not as advanced as the 2025 LS03FA
Samsung 55″ The Frame LS03FA
The 55″ The Frame LS03FA is the 2025 refresh and arguably the sweet spot in the lineup. It’s large enough for most living rooms without being overwhelming, and it benefits from Samsung’s latest NQ4 AI Gen2 Processor, which delivers smarter upscaling and improved performance across the board. The QLED 4K display ensures crisp, vibrant visuals, while the matte finish and Art Mode allow it to blend seamlessly into your décor. With Samsung Vision AI, the TV automatically optimises settings based on your environment, and the modern frame design can be customised to suit your style. It’s a perfect balance of size, features, and price for those who want the latest technology without stepping up to the Pro model.
Pros
- Latest 2025 technology
- Ideal size for most living rooms
- Matte finish and Art Mode included
- Strong balance of price and features
Cons
- More expensive than the 2024 LS03D
- Still benefits from a soundbar for richer audio
Samsung 75″ The Frame Pro LS03WF
The 75″ The Frame Pro LS03WF Pro is the flagship of the Frame lineup and the ultimate choice for those who want a statement piece. With its Neo QLED panel powered by the NQ4 AI Gen3 Processor, it delivers brighter highlights, deeper blacks, and more precise contrast than standard QLED models. The inclusion of the One Connect Box means all your cables are hidden away in a separate hub, leaving just a single near‑invisible cable running to the TV for a clean, gallery‑like installation. The matte display and Art Mode remain, ensuring it looks like a genuine piece of art when not in use, while the sheer size of the 75-inch screen makes it perfect for cinematic viewing.
Pros
- Superior picture quality with Neo QLED
- Cleaner installation with One Connect Box
- Huge screen size for cinematic viewing
- Premium design with customisable frames
Cons
- Premium price point
- Requires a large space to truly shine
Conclusion
Art Smart TVs are more than just screens, they can elevate your living space. Samsung’s Frame series remains the best in 2025, offering a perfect blend of style, technology, and versatility. The Samsung 43″ The Frame LS03FA is the ideal entry point for smaller spaces, while the Samsung 55-Inch Class QLED 4K LS03D The Frame Series Quantum offers great value with Quantum HDR and Dolby Atmos. If you want the latest tech in a versatile size, the Samsung 55″ The Frame LS03FA (2025) is the sweet spot. And for those who want a true statement piece, the Samsung 75″ The Frame Pro LS03WF delivers Neo QLED brilliance and a gallery‑like installation.